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Have you been wondering which steps to take to gather more customers? The first place you should look should be in your prospect pool since these are leads that have expressed an interest in your products or service. Once you find your prospects, you can easily convert them — with these 5 easy steps.

Find out how to group prospects, engage them, create content for different stages of readiness, provide value, align your ad messaging, and turn those prospects into customers.

1. Engage with Your Prospects

The best way to ensure your prospects get the correct and timely information is to make sure they get…


Data is the oil for a business engine. While some companies still manage to store all the customer data in spreadsheets, it’s far more common to use a CRM — Customer Relationship Management software. Typically a CRM platform enables the storing, tracking, and analyzing critical interactions between customers and a company.

Being one of the most important investments a business can make, your CRM must process and actionize data at the highest efficiency levels. If it’s not, it’s time to consider changing your CRM.

Yes, CRM migration can be daunting. Because migrating from one CRM to another, or implementing one…


Back in the day, life was easier, technology was simpler and outbound was less confusing. Although selling was never effortless, the ‘spray & pray’ marketing reliably brought results. The more money businesses spent on ads, the higher their conversion rate. The more persistent their calls were, the more deals they closed.

Nowadays, there is no common rule that works with all the channels. As sophisticated systems often get mistaken for confusingly complex, orchestrated outbound sounds hard to execute and difficult to track. …


If someone Googles “marketing campaigns,” could you blame them for thinking the only way to go to market is through increasing inbound leads? You’d think there was nothing else in the marketing world but SEO, content writing, blogging, webinars, and ads. Don’t get me wrong, I do like all these channels to generate demand and leads. However, like Eric Quanstrom, CMO at CIENCE calls out almost daily: “With inbound, you get what you get, but with outbound, you get who you want.

Skip to the Orchestrated Outbound Checklist

What really happens is referral traffic to the websites decreases, organic reach…


A lot has been spoken about the importance of customer experience in the Business-to-Consumer (B2C) domain, but what about the Business-to-Business (B2B) sales model?

Is it time for B2B companies to become as ‘customer-obsessed’ as some of the most successful B2C brands have demonstrated over the last decade?

The data says, yes:

  • According to McKinsey, “Improvements in a B2B customer experience can lead to a 10% to 15% reduction in customer churn, 20% to 40% increase in win rates of offers, and 50% lower costs to serve.”
  • Moreover, further research by Adobe suggests that “Companies (both B2B and B2C) leading…

CIENCE Technologies offers human-driven and machine-powered B2B lead generation services and solutions. The CIENCE Orchestrated Outbound method begins with highly-accurate, bespoke research on targeted audiences. Utilizing multi-channel outreach and appointment setting best practices, our specialized SDRs walk prospects through a personalized prospect experience, resulting in more consistently-set meetings and higher performing top of funnel pipelines. Customers benefit from more targeted leads, predictable pipeline, and greater revenue. Our people-as-a-service (PaaS) model offers maximum results as cost-effectively as possible.

Clutch is a B2B market research company that connects service providers and buyers through data and verified research. Central to this process is…


On August 31st, Clutch recognized CIENCE as a leading B2B service provider on its annual 2020 list. The list by the B2B review platform Clutch includes the most highly-recommended companies in Latin America.

Top-performers across every industry were researched, vetted, and grouped into categories based on their specific industry. Then, b2b service providers ranked by the Clutch rating. CIENCE placed third among all b2b service providers in Latin America.

We’re humbled to be recognized as one of the Best Business Services by Clutch — as this is really the loud voice of our clients speaking and the tremendous people who…


On September 2nd, CIENCE announced its partnership with the #1 Sales Engagement platform provider — SalesLoft. CIENCE joins the SalesLoft Certified Consulting Partner Program as an Advanced Partner.

About SalesLoft

SalesLoft is the #1 sales engagement platform provider, helping sales organizations deliver a better sales experience for their customers. SalesLoft grants a better understanding of customers’ needs, helping businesses engage substantially at every stage of a customer lifecycle.

Companies like IBM, MuleSoft, Square, WeWork, and Zoom, are only a few of the 2000 customers, that use SalesLoft’s sales engagement platform to engage in authentic and meaningful ways.

Headquartered in Atlanta, SalesLoft holds…


Outsourcing. Now there’s a word that conjures up an all too common misconception, suggesting that the only (real) reason companies contract work out is to save money.

The truth is outsourcing is much more industrious than that, not to mention productive and, if you play your cards right, profitable. As a matter of fact, outsourcing can be a business owner’s best friend, a contracted colleague to lean on through the thick and, considering the recent pandemic, the thin.

What’s the old saying? No man is an island? Well, as businesses go headlong into the fourth quarter of 2020, their employees…


On August 26th, CIENCE announced Marcus Underwood, Sr. as Vice President of Global Operations. In his new role, Marcus will oversee the new CIENCE location in Lexington, KY, and lead the key global operations amidst rapid company growth.

About CIENCE

CIENCE is a top-ranked B2B lead generation company that provides the orchestrated outbound services backed by its notable machine-driven, people-powered People-as-a-Service.

For two years in a row, the company’s rocket-fueled growth has been recognized by Inc. magazine’s Inc. 5000 2020 list. CIENCE joins the star-studded collection of companies to have been named one of the United States’ fastest-growing companies multiple times.

The…

CIENCE

CIENCE offers managed services for lead generation. Our trained teams generate targeted leads and qualified appointments for your business. http://cience.com/

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