omer’s Odyssey, Mozart’s Marriage of Figaro, Raphael’s Madonna–some things will always remain fresh and enlightening. These are classics that are beyond time. But most things… well, let’s be frank, nothing’s better than a seasonable retirement. Unfortunately, it’s not the case for BANT–lead qualification methodology that has been used for over 60 years now.
Though sales professionals introduced multiple alternatives to Budget-Authority-Need-Timing formula, it is still widely propagated and applied by many sales organizations. But, not CIENCE.
Our sales department uses a completely different methodology that is based on a buyer-centric approach. We’ll describe it in great detail in the last section of in this article. But for now, we’ll start with the history of BANT and explain why it isn’t efficient in 2019 as opposed to 1950s.
- Prehistory
- The breakdown of BANT
- BANT — the end of the era
2. Other lead qualification methodologies
3. In case you don’t know what lead qualification methodology is
