How to Write Better Cold Emails When You’re Prospecting

How Far Have Cold Emails Come?

Remember your goals

Preparation for a prospecting email campaign

Pro tips from Jaslyn Oberoi

  • Six sentences or less per email so it’s short and sweet.
  • Make sure to use social proof in each email.
  • Use the word YOU not “Me, Me, Me”.
  • Don’t brag
  • Make the call to action easy to understand.
  • Ask the prospect for one thing only per email.
  • Only talk about one benefit per email.



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