Lead Generation — Biggest Challenges and How to Manage Them

The takeaways of the lead generation surveys

  • Finding a strategy, tactic, or offer that gets the attention of potential leads — 42.1%
  • Having enough people/the right people to generate leads — 38.2%
  • Measuring and documenting lead generation success — 31.2%
  • Generating high-quality leads — 71%
  • Getting a high volume of leads — 44%
  • Creating public relations “buzz” — 36%
  • Generating high-quality leads — 43% (Very challenging) and 35% (challenging)
  • Generating a high volume of leads — 35% (Very challenging) and 36% (challenging)
  • Time or resources — 25% (Very challenging) and 42% (challenging)
  • Generating high-quality leads — 59%
  • Converting leads to customers — 42%
  • Delivering effective lead nurturing programs — 37%.
  • Lead quality — 30%
  • Getting the right processes in place — 28%
  • Tracking ROI from leads — 26%

Why is getting quality leads so challenging?

Quality lead is a business with a significant likelihood of becoming your customer

  • Up-to-date
  • Detailed
  • A perfect fit for your company and your product

That’s why targeted research is very important for lead generation.

  • Explain to your SDRs what a buyer persona
  • Teach them how to determine quality leads

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
CIENCE

CIENCE

CIENCE offers managed services for lead generation. Our trained teams generate targeted leads and qualified appointments for your business. http://cience.com/